Who is afraid… ... Wednesday, 25 July 2018
Who’s afraid ... No, not of the big bad wolf, but of selling? So many people associate fear with selling; they perhaps have the perception that they are ‘being too salesy’ or they don’t like picking up the phone because they have a fear of rejection, or of how they are coming across.
Why should I buy from you? ... Wednesday, 18 July 2018
Why should I buy from you ...? Seriously, there are any number of providers of your product or service out there so why should I invest my time and money with you? Having a clearly defined value proposition is critical when it comes to differentiating yourself from the competition; and it isn’t always about price!